La editorial universitaria y su importancia en el fortalecimiento de la identidad institucional

Abstract

In this brief study we will introduce the main aspects that shape a university editorial and we will analyze how an adequate editorial management contributes to the consolidation of the institutional identity. For this, we will review theoretical aspects that will help us to analyze and delimit the functions of a university editorial as well as its relationship with the university education and the institutional identity. Furthermore, we will present the institutional benefits as a result of the catalog organization which in turn is an editorial management strategy. Finally, the experience of the Fondo Editorial UCSS will be commented in congruence with what was already explained.